Echoing Employee Reviews
Job market paper · Draft available upon request
Abstract
This paper examines the incentives behind, and the consequences of, firms’ engagement with employee reviews. Using 367,749 reviews and firm responses from 237 firms between 2007 and 2024, together with a survey of 148 HR professionals, I address two questions: whether, why, and how firms engage with and respond to employee reviews, and how current employees (insiders) and prospective employees (outsiders) react to those responses. I apply an information-processing framework to employee reviews, under which firms’ decisions to acquire and integrate the information are unobservable but inferable from the responses they post. I classify the sentences in firms’ responses by whether they could have been written without reading the review (template) or presuppose that the firm read it (tailored), and, within tailored content, by whether they address the situation as it stands or seek further information and commit the firm to act. I find that firms produce more tailored content where employees are less satisfied and where reviews raise previously unsurfaced topics, consistent with processing being undertaken where its return is higher. Conditional on responding, tailored content is associated with subsequent improvements in employee satisfaction while template content is associated with deterioration, and topic-level engagement with the concerns raised in reviews is followed by fewer complaints on the same topic. Survey evidence further indicates that firms escalate review content internally and act on it, as committed in their responses. By contrast, response composition is largely unrelated to labor market attractiveness, with the exploratory exception of responses that publicly contest the reviewer’s account. The findings indicate that employee review platforms can inform managerial decision-making, conditional on firms processing what appears on them rather than replying generically.
Presented at the Harvard Business School brown bag seminar, the 2025 AAA Annual Meeting, the 2026 Management Accounting Section Midyear Meeting, the 2026 Financial Accounting and Reporting Section Midyear Meeting, and the 2026 Global Management Accounting Research Symposium. Scheduled: the 2026 Frankfurt Emerging Scholars in Accounting Conference and the inaugural HKAAA Rookie Camp.